The story
“Find where a business is losing momentum, build what fixes it, and keep it running.”
Caton Summers founded CaptaFlow in 2022 to build the systems that make growth predictable for businesses where every customer matters. Since then he has built the marketing, sales, and data systems behind medical clinics, med spas, insurance agent networks, education companies, real estate operations, and software companies.
His work started in aesthetic and specialty medicine. He led marketing and systems development for Advanced Skin Fitness, the first clinic Allergan chose to teach others how to sell CoolSculpting, helping it grow revenue 340% over three years, become the number one clinic for CoolSculpting volume in Texas, and reach a successful exit. He built the capture, follow-up, and pipeline behind PhalloFILL's national provider network, which now generates more than 3,000 leads a month at under $15 each.
He turned that work into the Clinic Growth System, a productized set of capture, follow-up, and reporting systems adopted by more than 25 clinics worldwide, and into a book, M-Cubed: MedSpa Marketing Magic, published in 2025 with a foreword by William A. Moore.
From late 2024 into 2025 he worked with Thryv's leadership at the executive level to design and launch its medspa offering, a pre-configured version of the Thryv platform. He led the joint work across more than 30 Thryv employees, from competitive analysis through rollout, sales enablement, and team training, and the launch shipped on time.
Today he leads a distributed team of engineers, marketers, and data analysts. Alongside client work, CaptaFlow builds its own products, including Aucta, a platform for live-selling businesses, Life Advisory Network, a sales platform for independent life insurance agents, and Historical Messages. Caton builds with modern AI tooling, including LangChain and LangGraph, and holds certifications from HubSpot, Keap, IBM, and Anthropic.