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Growth systems for med spas.

Med spas win on booked consults, not clicks. We build the capture, follow-up, and booking systems that turn ad spend into treatments, and treatments into clients who come back.

Book a call Where the funnel breaks

Who this is for

Single and multi-location med spas and aesthetic clinics offering injectables, body contouring, laser, and skin treatments. Usually spending real money on ads, and feeling it leak somewhere between the click and the chair.

Where the funnel breaks, and how we fix it.

  1. 01 Attention

    What it looks like

    Ad costs rise every quarter, discounts train people to wait for the next promotion, and nobody can say which campaign filled the book.

    What fixing it looks like

    Campaigns tracked to booked and paid treatments, so budget moves toward the offers and audiences that actually sell.

  2. 02 Leads

    What it looks like

    Visitors browse treatment pages and leave. Price questions go unanswered, so interested people never become contactable.

    What fixing it looks like

    Treatment quizzes, consult booking, and offers worth trading a phone number for. Metro Laser converted more than 60% of website visitors into leads this way.

  3. 03 Conversations

    What it looks like

    New leads wait hours for a callback while the front desk juggles check-ins. By then the prospect has booked somewhere else.

    What fixing it looks like

    A text within minutes of every inquiry, follow-up that runs for months, and a front-desk texting workflow that keeps every conversation in one place.

  4. 04 Customers

    What it looks like

    Consults no-show, packages are tracked on paper, and the booking system and the CRM disagree about who is a client.

    What fixing it looks like

    Reminders that cut no-shows, and your booking platform connected to the CRM so sales and operations share one record.

  5. 05 Fans

    What it looks like

    Clients finish a package and drift away. Memberships churn quietly, and reviews depend on who remembered to ask.

    What fixing it looks like

    Rebooking, membership, and review requests timed to results, plus reactivation campaigns that bring past leads and clients back.

What we build

  • Treatment quizzes and consult landing pages
  • Speed to lead texting and email into the CRM
  • Two-way front-desk texting
  • Appointment reminders and no-show recovery
  • Black Friday and seasonal reactivation campaigns
  • Booking platform and CRM integration
  • Revenue reporting by treatment and source

The work behind it

A CoolSculpting med spa. We rebuilt how the website turns visitors into leads, then made sure every one of them got worked.

60%+
of website visitors converted to leads
250+
high-intent CoolSculpting leads
Read the case study: Metro Laser

Thryv, a business software company of roughly a billion dollars, brought us in at the executive level to create its medspa offering: a pre-configured version of the Thryv platform, set up specifically for medspas so it could be sold out of the box. We handled the configuration and positioning, and led the joint work across more than 30 Thryv employees, from competitive analysis and rollout to sales enablement and team training.

30+
Thryv employees across the joint launch
On time
launched as planned, opening a new vertical
Read the case study: Thryv

Questions we hear

What does a med spa marketing system include?

Four connected parts: advertising tracked to revenue, lead capture on your website, automated follow-up by text and email, and a CRM tied to your booking platform. Most med spas start with whichever part is leaking most, which is usually follow-up.

How fast should a med spa respond to a new lead?

Within minutes. People asking about aesthetic treatments often contact several clinics at once, and the first clinic to answer has the best chance at the consult. We set up an automatic text the moment a form comes in, then route the lead to your team.

Can you help with Black Friday and seasonal promotions?

Yes. Past leads and past clients are usually the fastest revenue a med spa has. Re-engaging them around Black Friday produced $350K in under three weeks for Metro Laser and $500K for PhalloFILL.

Will this work with the booking software we already use?

Usually, yes. We are a Zenoti partner and work across the common booking, CRM, and messaging platforms. We connect what you already use before recommending anything new.

Is CaptaFlow a med spa marketing agency?

We are solutions engineers. We run advertising when that is the problem, but our focus is the whole system from first click to repeat visit. Our founder, Caton Summers, wrote M-Cubed: MedSpa Marketing Magic, and helped make Advanced Skin Fitness the number one clinic for CoolSculpting volume in Texas.

Other industries we serve

Where is your funnel breaking?

One call. We will find the stage that is holding you back and tell you honestly what we would do about it.

Book a call or email info@captaflow.com