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AI agents & custom apps

Software shaped to how you work.

AI has changed what a small, senior team can build. We create custom web apps, calculators, AI assistants, phone agents, portals, and data tools that fit your business exactly, then connect them to the systems you already run.

When is custom software worth building?

  • Off-the-shelf software gets you most of the way, then stops.

  • Your team answers the same questions every day, and customers wait for answers they could get instantly.

  • Important work lives in spreadsheets because no tool fits it.

  • You want to use AI but have only seen chatbots and generic automation.

How we do it

  1. Step 1: Find where it pays

    We look for the places where software wins revenue, saves real hours, or gives customers something no competitor offers.

  2. Step 2: Design around your people

    Apps and assistants are shaped to your team, your customers, and your playbooks, not a template.

  3. Step 3: Build fast and connect

    Modern AI tooling lets us ship working software quickly, wired into your CRM, messaging, and data from day one.

  4. Step 4: Run and improve

    We host, monitor, and extend what we build as your business changes.

What we build

  • Custom web apps and client portals
  • Calculators, quizzes, and interactive tools for your website
  • AI assistants trained on your SOPs and playbooks
  • AI phone agents that answer, qualify, and book
  • Data migration and merge tools, like Historical Messages
  • Internal tools, scoring engines, and complete software products

Tools we often use

  • OpenAI
  • LangChain
  • LangGraph
  • ElevenLabs
  • n8n
  • Make
  • Zapier

And whatever else solves the problem. We are not tied to any one platform.

The work behind it

An app that keeps your text message history when you switch texting platforms. It imports old threads and merges them with new ones, so every conversation keeps its full history. It is available to any business making the same move.

Old + new
threads merged into one timeline per contact
Read the case study: Historical Messages

A platform that runs a whole live-selling business: sourcing wholesale lots, inventory, show planning, and profit after every fee. It is one of our own brands. We designed and built the entire application.

Full stack
designed, built, and run by CaptaFlow
Five parts
find, stock, plan, learn, and profit, in one app
Read the case study: Aucta

A national non-surgical provider network. We built the capture, follow-up, and pipeline behind 35+ provider locations.

3,000+
leads per month at under $15 per lead
Nearly 70,000
leads captured to date
Read the case study: PhalloFILL

Questions we hear

What can AI actually do for a business like ours?

More than most owners expect. It can answer customer questions in your voice at any hour, answer and book phone calls, score and route leads, power calculators and quizzes that turn visitors into leads, draft follow-ups, summarize calls, analyze your data, and run tools your team uses every day. The right first project is the one closest to revenue.

Is this just process automation?

No. Automation is part of it, but most of what we build is software people use: web apps, portals, calculators, assistants, and data tools. The goal is something your customers or your team would miss if it disappeared.

What is Historical Messages?

An app we built that preserves your text message history when you move from one texting platform to another. It imports old threads and merges them with new ones, so every conversation keeps its full history. It is available to any business making the same move.

How do you keep AI assistants accurate?

By training them on your own material, limiting each one to the job it was built for, and keeping a clear path to a person for anything it should not handle. For The Mick Vault we built a support assistant trained on the founder's SOPs and playbooks.

Do you build full software products?

Yes. Aucta, one of our own brands, is a complete application that we designed, built, and run. Most client work is smaller, but it is built to the same standard.

Where is your funnel breaking?

One call. We will find the stage that is holding you back and tell you honestly what we would do about it.