How our texting formula generated $4M+ in regulated industries

A lot of firearms businesses already generate interest in their training classes.

People visit the website, look at upcoming classes, submit forms, or call with questions.

But interest doesn't always turn into a registration.

Someone might still be unsure about the price, schedule, experience required, what they need to bring, or what the class is actually going to be like.

That's where follow-up matters.

A phone call can work, but people aren't always available to talk. Email can work too, but it's easy to miss one in a crowded inbox.

Text makes it easier to continue that conversation while the person is still considering the class.

83.2% of texts are read within 30 minutes, and 72% of people say they want to receive texts from businesses. ¹

For your training classes, that means the chance to answer a question and prevent the hesitation that was keeping someone from registering.

Other companies in the industry have been using text messaging and created success.

One firearms instructor in Urbana, Illinois used text follow-up as part of a campaign for a single two hour beginner class.

22 people registered, 20 showed up, and 8 of those students later purchased a $997 training package. ²

The texts were used to keep registrants engaged and help maximize attendance.

Texting is producing serious revenue in the sales of firearms.

AmmoAZ reported more than $100,000 in sales from a text campaign sent to 3,834 customers. ³

However, it's not as straightforward as it may seem to use text messaging in the firearms industry.

Cell carriers like Verizon typically block messages containing something called S.H.A.F.T. content.

The F in SHAFT stands for firearms. So how can you get around this?

After working in 5+ regulated industries, sending over 2 million messages, and generating over $4 million in client revenue, we've learned how to make text messaging work for businesses like yours.

There are two parts to getting good results.

First, you need to get a SHAFT exemption. We are experts at this.

With a SHAFT exemption, you can send text messages, remain compliant, and avoid getting your number shut down.

The second part is knowing what to send.

We've learned that sending random promotions to a list isn't a sound strategy, and after 5 years we've developed a unique strategy that turns new leads into paying customers.